D1Softball on the World Stage
D1Softball is the main source of Division l College Softball but when the sport was reinstated to the 2020 Tokyo Olympics, D1’s dedication for the game had no divisions.
After over 12 years without softball on the podium and an extra year due to a worldwide pandemic, the return of softball to the Olympic Games was long overdue. And following a record-breaking year of coverage (or the ESPN version) at the 2021 Women’s College World Series, our client D1Softball wanted to keep the momentum of the world’s love for softball going.
𝟮𝟬𝟮𝟭 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗖𝗼𝗹𝗹𝗲𝗴𝗲 𝗪𝗼𝗿𝗹𝗱 𝗦𝗲𝗿𝗶𝗲𝘀 𝗯𝘆 𝘁𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀
— D1Softball (@D1Softball) June 16, 2021
The #WCWS Championship Series had the most-viewed Game 2 on record with an audience peaking at 2.6 million viewers 🤩
Numbers from @ESPNPR 📊 pic.twitter.com/Dgj14l6GTh
Softball Front & Center for 2021
D1Softball has only been on the college softball scene for two seasons, which included an unprecedented first season in 2020, followed by a much anticipated season in 2021. So what happens when the two biggest events within the sport happen just a few months apart? You cover both.
With names like Cat Osterman and Rachel Garcia, Team USA represented college softball’s past, present, and future. Osterman graduated from Texas in 2006 while Garcia was fresh off the college game after returning to UCLA for her final season in 2021. So it only seemed right for D1Softball to cover the Olympic games not only because the roster was completely composed of Division l players, but because it was the ultimate story of how the game was making its return to the national and world stage with players that have built and defined the sport for years.
Expanding Coverage World Wide
The roots of college softball ran all through the different countries’ national teams. Naturally, Team USA was made up of 15 players that represented 10 D1 programs, but the depth didn’t stop there.
Team Canada represented 13 NCAA colleges and universities, including Division lll program Williams College
See which D1Softball schools make up Team USA 🇺🇸 #TokyoOlympics pic.twitter.com/PRYJidhAGn
— D1Softball (@D1Softball) July 19, 2021
DYK - Team Canada at the #Tokyo2020 Softball Olympics was made up of all current & former NCAA student-athletes?
— D1Softball (@D1Softball) July 31, 2021
Check out what schools were represented 🤩 @SoftballCanada | @NCAAsoftball
🔗 https://t.co/1GsMfmGsI9 pic.twitter.com/pqDI1fKYUO